Author: mark10

Introduction Craig Riner has been named Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Highmark Health, one of the most integrated healthcare delivery and finance networks in the country.... Read More

Introduction  Social media marketing has taken off in the healthcare sector in a way never seen before, using a variety of platforms to interact with consumers. The importance of social media... Read More

Introduction As we have stepped into the digital era, social media has become an integral part of any organization to stay connected with its audience, and the healthcare industry is no... Read More

For every B2B marketer, it is important to measure the success of each campaign to understand its performance and identify areas for improvement. However, with so many marketing metrics to... Read More

In recent years, generative AI (GenAI) has revolutionized the marketing and communication industries as it enables B2B businesses to connect with their customers and clients in brand-new ways. This change... Read More