When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing... Read More
Author: Abhibaj
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns,... Read More
Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of... Read More
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla shares her insights on orchestrating... Read More
In today’s ever-evolving B2B landscape, having a well-structured Go-to-Market (GTM) strategy is critical for companies seeking to gain a competitive edge. Gaurav Gupta, a seasoned marketing leader at IBM, sheds... Read More
In today's fast-paced business landscape, companies are constantly seeking ways to grow while ensuring customer success. Automation and data-driven insights have emerged as key factors in transforming traditional business models,... Read More
In today’s highly competitive B2B environment, generating high-quality leads is essential for driving business growth. However, identifying and engaging with potential customers requires more than traditional marketing techniques. Companies need... Read More