While bonds are safer compared to equities

Industry Practice Valuation: Look for similar sized companies that were acquired and utilized this valuation in the market.
Discounted Cash Flows (DCF): Estimate future flows of cash and find the present value using a specific rate of discount on the future cash flows.

While bonds are safer compared to equities

Valuation Methods- Valuation through Comparable Analysis look into the peer group of companies in the same sector to derive valuation multiples like EV/EBITDA, P/E info.