The Role of UX Research in Building User-Centric Digital Products
In today’s digital landscape, creating products that users truly love goes beyond sleek design and advanced features — it starts with understanding the people who use them. That’s where UI/ UX design research comes in. It forms the foundation of user-centric digital product development by uncovering user behaviors, needs, and pain points. This guide explores how UX research helps shape products that are intuitive, engaging, and successful.