Reverse Logistics Gaining Strategic Importance

With the rise of e-commerce and sustainability, reverse logistics—handling returns, repairs, recycling, and resale—is now a critical part of supply chain strategy. This has expanded the definition of supply chain management to include post-sale customer experience and product lifecycle management. Efficient reverse flows reduce waste, cut costs, and increase customer satisfaction. Companies are building dedicated reverse logistics hubs and using tech to track return cycles. As product take-back programs and circular models grow, reverse logistics shifts from a cost burden to a value-creation opportunity. The modern supply chain doesn’t stop at delivery—it loops back to support reusability, repair, and responsible disposal.