There are a number of ways to market an ecommerce website. The most common and effective methods are through search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

1. Search engine optimization (SEO)

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The visibility of a site is determined by its ranking in the search engine results pages (SERPs). In order to earn a high ranking, ecommerce sites need to have well-written and keyword-rich product descriptions, titles, and Meta tags. In addition, they need to have high-quality backlinks from other websites.

2. Pay-per-click (PPC) advertising

PPC is a form of online advertising in which businesses pay a fee each time their ad is clicked. The most common form of PPC is Google AdWords, which allows businesses to create text, image, and video ads that appear on Google’s search engine results pages. AdWords is an effective way to drive traffic to an ecommerce site, but it can be expensive if not managed correctly.