EasternEye captures the most talked-about moments from the 2025 season so far — from the explosive 6.6 million overnight launch and a star-studded cast including Aitch, Ruby Wax, and Kelly Brook, to latecomers Vogue Williams and Tom Read Wilson shaking up camp. The article highlights a new ITV rule that stops contestants doing three trials in a row, a controversial use of AI-generated family photos, bold jungle trials (like Aitch facing a crocodile), and strong social media reactions to interpersonal drama — all signaling that even after 25 seasons, the show still knows how to stir up real conversation.

EasternEye captures the most talked-about moments from the 2025 season so far — from the explosive 6.6 million overnight launch and a star-studded cast including Aitch, Ruby Wax, and Kelly Brook, to latecomers Vogue Williams and Tom Read Wilson shaking up camp. The article highlights a new ITV rule that stops contestants doing three trials in a row, a controversial use of AI-generated family photos, bold jungle trials (like Aitch facing a crocodile), and strong social media reactions to interpersonal drama — all signaling that even after 25 seasons, the show still knows how to stir up real conversation.