Getting On The Trend: How Moment Marketing Increases Brand Influence | Digikore Digital

It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last?
In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach an audience. In simpler terms, it can be said to be communicating the brand’s personality as per the current trend.