A helpful strategy to improve brand recognition or to occupy a positive rank in search database queries is guest posting. Free guest blogging websites should always be at the top of your list of digital marketing tools if you want to gain a lot of high-quality traffic or build strong backlinks.
Why not use that effort and time to make pieces for other websites when you're already operating on a blog? Especially now that the landscape of digital marketing is continuously changing and creating fantastic opportunities for blog posts.