At its core, digital marketing focuses on creating value for customers through relevant content and engaging online experiences. This approach not only helps attract new customers but also builds lasting relationships with existing ones. The ability to reach audiences globally at relatively low costs makes digital marketing a vital tool for companies of all sizes.

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. It encompasses all online marketing efforts aimed at connecting businesses with their current and potential customers. With the widespread use of the internet, smartphones, and social media, digital marketing has become an essential part of modern business strategy.