Comprehensive Insights On B2B Multichannel Full-Funnel Strategies | Spherical Coder News

For B2B marketing, a thoughtful multichannel strategy isn’t just a compass, but your map to success. Engaging your audience across multiple touchpoints transforms your brand into the trusted guide they need on their purchasing expedition.

For CMOs, a multichannel strategy is a critical component of your business growth strategy. Integrating your marketing efforts across channels enables every touchpoint to align with overarching business objectives, driving sustained growth and long-term success. According to Forrester, 67% of the buyer’s journey in B2B takes place digitally, with multiple touchpoints influencing decisions. This makes a multichannel approach not just beneficial, but essential. Moreover, a study by Google found that companies with robust multichannel strategies enjoy a 30% higher lifetime customer values are attributed to consumers shopping across multiple channels compared to those sticking to just a few channels